Ideation for everyday design challenges

Ideation is defined as a process of generating a broad set of ideas on a given topic, with no attempt to judge or evaluate them. It is a phase in the Design Thinking process that allows individuals to translate the knowledge acquired during the inspiration phase, which is the initial step of the Design Thinking process. This model gets every team member involved in the process as they can experience, evaluate and brainstorm various challenges related to innovative ideas. The focus of ideation is quantity not quality, as the wide number of choices increases the likelihood for one of the ideas to be the seed for a great design solution. It is important to understand various factors before embarking on the journey of ideation and WeSchool helps participants understand these factors and how to make optimum use of the same. Here are a few fundamentals of the ideation process:
Brainstorming
The brainstorming part of the ideation phase allows individuals to debate and discuss different ideas, to create a bank of ideas and solutions. This bank can be filtered and analyzed during the later stages of the Design Thinking process. The brainstorming session needs to be free of negativity and biases. This can be achieved if the facilitator keeps the session neutral.

Reversed Brainstorming
In a complex situation, when there is a dearth of creative and inefficient ideas, the team is encouraged to employ the reverse brainstorming mechanism. In this method, the members of the group reverse their mindset, they focus on creating the problem rather than the solution or make existing problems more complex.

Lotus Blossom Diagram
This mind-mapping tool allows individuals to organize ideas and visualize the categories of each one of them. It is an organized form of mind-mapping. The Lotus Blossom Diagram, looks like the following image:

The main problem needs to be addressed in the centre of the diagram.
The eight themes related to the problems needs to be addressed in the squares around the central problem.
Each of the main themes need to be separated in a new subset and used as the core for a new set of ideas.
The process needs to be continued until ideas are visualized and linked.
Leading innovation projects in large organisations is challenging, but the ideation process allows the team to build on hidden opportunities, revenue streams and ideas. WeSchool understands that the main quality of the ideation stage is that it is collaborative and participatory. We realize the creative potential of each individual and encourage them to put forward innovative solutions to tackle the problem effectively. For more information on our design thinking program, please visit our website: www.welingkarexedp.com.

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