Design Thinking is defined as a human-centeric and prototype-driven process for innovation that can be applicable to any product, service or any kind of business design. In the words of Rolf Faste, it is “a formal method for practical and creative resolution of issues, with the intention of an improved future result”.
The very concept of Design Thinking is continually evolving, just like the creativity it is trying to foster. The process consists of several stages like empathizing, defining, ideating, prototyping and testing. This human-centered methodology enables individuals to quickly identify, build and test new concepts and innovative solutions. WeSchool’s Design Thinking program is specially tailored for executives, helping them with the opportunity to incorporate these concepts in their day-to-day functioning. The few ways to apply the basic elements of Design Thinking are as below:
Research and Definition of the problem
Design Thinking seeks to solve a problem. This user-centered research technique emphasizes on the importance of empathy. It becomes essential to understand one’s customers and users, before designing a product or service. Customer satisfaction must invariably be at the helm of a Design Thinking approach.
This phase helps in generating ideas that represent potential solutions. It could include the use of various techniques such as brainstorming, mind-mapping and sketching to help individuals to come up with a creative solution to a complex problem.
Prototyping and Iterating
After identifying a creative idea, the next step is to make it tangible. Prototyping helps in pushing ahead, the making process that is ideal for Design Thinking. It is imperitaive to create prototypes to demonstrate and validate the output of any ideation process. These prototypes can be in varied forms, but it needs to convey the flow of the experience.
A Design Thinking process helps organizations to become collaborative and customer centric. It allows for decision-making and provides new perspectives and opportunity windows to organizations.
For any organization to thrive, they have to transform into a company with a design-centric approach. WeSchool empowers executives, managers and senior leaders of organizations to develop a customer-centric approach that would help the organization to meet its goal. For more information on our design thinking and innovation programs, please visit our website: www.welingkarexedp.com