Innovation, Technology, and Sustainability – Shaping the future of Business and Society
16th, 17th March 2023
The 4th INTERNATIONAL CONFERENCE on “Innovation, Technology, and Sustainability – Shaping the Future of Business and Society” was organised on 16th, and 17th March 2023 at WeSchool Bengaluru campus. The one-of-a-kind digitally integrated conference from multi-campus locations; Overwhelming response – 300+ eminent quality papers and participation from 5 countries, 15 states in India; Eminent plenary speakers from Fortune 500 companies and multiple geographies. The conference gave opportunity to faculties, research scholars, and students to showcase their contributions in the field if research. Dr. D N Murthy, Dean of Marketing and Research was the conference chair.
Day 1 – 16th March 2023
09:30 – 10.30 am:
Inaugural Address – Prof. Dr. Uday Salunkhe, Group Director, We School
Inaugural speeches by Dr. V Kumar, …………
Lighting of the lamp by dignitaries
11:30 am – 1 pm: Plenary Session 1
Topic: “How to Scale Innovations: Challenges & Prospects”
Moderator: Dr. Kausubh Dhargalkar
Participants:
The dignitaries shed light on various relevant areas of the topic How to Scale Innovations: Challenges & Prospects. Ms. Revathi, Vice president & CDO of Titan, presented a case study on Titan spectacles. The challenges in scaling the innovation pre- and post-Covid scenarios were also discussed.
2 pm -5:30 pm: Paper presentations in 7 different tracks.
Day 2 – 17th March 2023
9 am – 11 am: Plenary Session 2
Topic: “Technology Reimaging New-age Technologies to Better Serve Business and Society “
The innovative aspects of how the technology could be reimaged and incorporated into various aspects of Business and Strategy were discussed extensively in this plenary session. The cutting-edge technologies that are playing a key role in the progress of the modern-day IT sector as well as the relevance of the same in the academic sector were discussed. The participants had a very interactive discussion with the panelists
11:15 AM -11:45 AM: Address by Expert: Prof. Dr. Sameer Deshpande
Associate Professor
Griffith University, Australia
Dr. Sameer Despande provided a deep insight into the various horizons of technological challenges in the modern era. The holistic understanding of various technological aspects covered during the session was beneficial to participants from all the different categories, research scholars, students, faculties, researched who attended the conference.
11:45 AM – 1:45 PM: Plenary Session 3
Topic: “Technology Reimaging New-age Technologies to Better Serve Business and Society “
Mr. Vijay Kumar BP and Mr. Shamanna presented a case study from Bosch. The Topic “Technology Reimaging New-age Technologies to Better Serve Business and Society” was relevant in both the technological aspects as well as the social commitment. The queries from the audience reflected their awareness as well as eagerness to understand more details related to the topic.
2:15 PM to 4 PM- Paper presentations in 7 different tracks
5:00 pm – 6:10 pm- Valedictory & Award Ceremony
Guests:
Dr. DN Murthy presented the conference report by summarising the entire conference. He provided quick briefs on all the sessions and speakers, and on how Innovation, Technology, and Sustainability help in Shaping the future of Business and Society. He thanked everyone for being a part of the conference and acknowledged the efforts put in by all the participants in the practitioner, academician, and student tracks of the conference.
Winners
Faculty Category
1st prize WIC-103
GREEN ENTREPRENEURIAL ORIENTATION AND ITS IMPACT ON GREEN INNOVATION, GREEN PERCEIVED VALUE, GREEN BRAND EQUITY, AND GREEN PURCHASE DECISION
Authors
Prof. Sathyanarayana,
MP Birla Institute of Management, Bangalore.
Ms. Leelavathi,
Research Scholar, The University of Mysore.
2nd Prize
WIC-306
INNOVATION AND MARKETING CAPABILITIES FOR EXPORT PERFORMANCE – AN INVESTIGATION OF EXPORT PROMOTION PROGRAMS AS A MODERATOR IN THE INDIAN CONTEXT
Ms. Prathibha VenkateshaMurthy*
Research Scholar, School of Business and Management Department, Christ University, Kengeri Campus, Mysore Road, Kumbalgodu, Bangalore 560074, Karnataka, India.
Email ID: prathibha.v@res.christuniversity.in
Dr. Jeevananda S
Associate Dean, School of Business and Management Department, Christ University, Kengeri Campus, Mysore Road, Kumbalgodu, Bangalore 560074, Karnataka, India.
Email ID: jeevananda.s@christuniversity.in
Dr.Sangeeta Mehrolia
Assistant Professor, School of Business and Management Department, Christ University, Kengeri Campus, Mysore Road, Kumbalgodu, Bangalore 560074, Karnataka, India.
Email ID: sangeetamehrolia2003@gmail.com
&
WIC 159
An Analysis of Gen Z’s Perceptions of Technology-Based Gig Jobs
Asha Mathew
Assistant Professor and Sr. Manager-Quality System
S.P. Mandali’s Prin. L. N. Welingkar Institute of Management Development and Research
Ishani Chakraborty
Assistant Manager – CECD
S.P. Mandali’s Prin. L. N. Welingkar Institute of Management Development and Research
Rajakumar Alagar
Librarian
S.P. Mandali’s Prin. L. N. Welingkar Institute of Management Development and Research
Students Category
1st Prize: WIC 205
Integration of Sentiment analysis in Valuation of Edtech startups
Ramya Sunder –Final year MBA (Finance), School of Business and Management, Christ (Deemed to be University), Hosur Main Road. S.G. Palya, Bengaluru, Karnataka 560029
Email: ramya.sunder@mba.christuniversity.in
Martha Aravinda Babu –Final year MBA (Finance), School of Business and Management, Christ (Deemed to be University), Hosur Main Road. S.G. Palya, Bengaluru, Karnataka 560029,
Email: martha.aravinda@mba.christuniversity.in
Under the Guidance of Dr. Latha Ramesh, Professor, School of Business and Management Christ (Deemed to be University), Hosur Main Road. S.G. Palya, Bengaluru, Karnataka 560029,
Email: latha.ramesh@christuniversity.in
2ND Prize
WIC-172
A STUDY TO UNDERSTAND THE CUSTOMERS PERCEPTION OF MOBILE NEWSPAPER APPS
Shubhi Mishra MBA-Marketing Student, CMS Business School, Jain (Deemed-to-be) University, Bangalore, India 41, 2nd Cross Road, 4th Block, Kumara Park West, Seshadripuram, Bangalore, India shubhi_m21@cms.ac.in
Dr. Raja Sankaran Professor, CMS Business School, Jain (Deemed-to-be) University, 17, Seshadri Road, Gandhi Nagar, Bangalore-560009, India rajasankaran@gmail.com
Dr. D N Murthy declared the list of winners in all the categories and Dr. Madhavi Lokhande, Director In-charge, Weschool Bangalore, rendered the vote of thanks.
Business Analytics is the combination of skills, technologies, applications and processes used by organizations to gain insight into their business based on data and statistics and use it for business planning. Business analytics can be implemented in any department from HR and Finance to product development; to sales and customer service. Business analytics solutions typically use fact-based data to measure past performance to guide an organization’s business planning. In this age of technology, companies gather massive amount of data. Analytics helps the organization to address, explore and answer a number of questions regarding their businesses which help in making sound business decisions. It also brings in a lot of improvements in the way an organization operates.
On a day-to-day basis, data is generated everywhere like buyer preferences in ecommerce sites, customer ratings of products, user reviews of hotels, etc. Companies that leverage the power of Analytics, needless to say, will have a competitive advantage in its ability to predict a variety of things like
Prof. Dr. Uday Salunkhe
Group Director, WeSchool Eisenhower Fellow
Prof. Dr. Madhavi Lokhande
Dean – Bengaluru Campus
Please Note:
The program is open for Indian nationals only
Professionals with a minimum of 2 years of experience
The selection process includes a thorough screening of the application followed by a personal interview with the candidate
Business Analytics is an ideal choice no matter which department or industry you choose for your professional growth. If you hold a business analytics degree you can get qualified for any of the below profiles:
MBA programs focus more on business planning while the Business Analytics program focuses on deriving insights from the analysis of data. Business Analytics is technical in nature but for MBA courses you have the option of taking up any specialization like finance, Human resources, Marketing, Public Relations, and so on.
Whereas, a Certificate Programme in Leveraging Analytics for Business at Welingkar institute is designed in partnership with IBM which helps in transforming data into business insights for impactful data-driven business decision-making.
The Certificate Programme in Business Analytics for Strategic Business Decisions provides a sequential modular approach in transforming data into business insights for impactful data-driven business decision-making.
The fee for the program is INR 3,45,000 + 18% GST. Early Bird offer INR 2,53,000 + GST.
Registration Fee: INR 10,000 + GST
7 Days before commencement: INR 1,00,000 + GST
Before end of Alpha Module: INR 71,500 + GST
Before end of Beta Module: INR 71,500 + GST
Cheque/ DD: The payment can be made via a Cheque or DD in the favour of “PRIN. L.N. WELINGKAR INSTITUTE OF MANAGEMENT DEVELOPMENT & RESEARCH”
Credit/ Debit card: The payment can be made via a Credit/ Debit card
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