10 Months

( Fortnightly | Weekend Classes )

Online Live Classes + Campus Immersion

INR 2,53,000 + GST*

What is the need for a Business Analytics Program?

“Every business is an analytics business, every business process is an analytics process and every person is an analytics user” – Gartner

There is no doubt that intelligent decision making and algorithms are driving business excellence. Companies are experiencing a sensational transformation in their businesses by drawing insights from data in solving business problems in optimizing various processes. Artificial Intelligence has brought phenomenal changes in almost all areas of business and society, including predicting crime in metropolitan cities, efficient & effective operations in logistics & transportation, detecting fraud while handling customers, managing risk in insurance, managing inventory, predicting patients’ illness, improving customer relationship, creating a brand through social media, managing demand in energy sector, and so on. Disruptive data-driven models & competences are reshaping the organizational performance in a phenomenal way.

Program Pedagogy

Hands-on Sessions

Interactive lectures

Case Studies

One-on-one Feedback and evaluation

• Peer learning


About The Program

Business Analytics is the combination of skills, technologies, applications and processes used by organizations to gain insight into their business based on data and statistics and use it for business planning. Business analytics can be implemented in any department from HR and Finance to product development; to sales and customer service. Business analytics solutions typically use fact-based data to measure past performance to guide an organization’s business planning. In this age of technology, companies gather massive amount of data. Analytics helps the organization to address, explore and answer a number of questions regarding their businesses which help in making sound business decisions. It also brings in a lot of improvements in the way an organization operates.

On a day-to-day basis, data is generated everywhere like buyer preferences in ecommerce sites, customer ratings of products, user reviews of hotels, etc. Companies that leverage the power of Analytics, needless to say, will have a competitive advantage in its ability to predict a variety of things like

Analysing customer behaviour

Analysing market baskets of customers

Customizing offers and product rates

Predicting customer churn

Detecting Fraud

Improving business processes

Managing employee attrition & performance

Analysing customer feedback on Social Media & emails

Optimizing supply chain decisions

Program Structure

240 hrs of classroom training | 100 hrs of Evaluation/practical exam | 720 hrs of pre-preparation | Classes on every 2nd & 4th Saturday


Capstone Project: Initiation & Conceptualization Phase


Capstone Project: Model Building Phase


Capstone Project: Report Writing & Presentation Phase


Prof. Dr. Uday Salunkhe

Group Director, WeSchool Eisenhower Fellow

Prof. Dr. Madhavi Lokhande

Dean – Bengaluru Campus


Dual Certificate from WeSchool & IBM

Certification by IBM: IBM ICE Digital Badge

The IBM ICE Digital Badges are a new online standard to recognize and verify skills acquired throughout the learning process. Each badge contains verified metadata describing your qualifications and the rigorous process necessary to earn them. A Digital Badge can be posted on Social and Professional Networking sites as well as in one’s digital signature. The badge earner has good Critical Thinking, Visual modelling and Analytical skills and therefore can apply Predictive, Social, Web & Mobile analytics to business situations to define business Solutions. The individual has a good knowledge of Data Warehouse, Multidimensional modelling, Big Data and Hadoop and also the usage of several Analytical Tools.

The IBM ICE Badge provides you certain benefits:

Who should attend?

Please Note:

The program is open for Indian nationals only

Professionals with a minimum of 2 years of experience

The selection process includes a thorough screening of the application followed by a personal interview with the candidate

Overall Benefits:









Business analytics is a field that drives practical, data-driven changes in a business. It is a practical application of statistical analysis that focuses on providing actionable recommendations. Analysts in this field focus on how to apply the insights they derive from data. Their goal is to draw concrete conclusions about a business by answering specific questions about why things happened, what will happen and what should be done. Business analytics utilizes big data, statistical analysis, and data visualization to implement organization changes. Predictive analytics is an important aspect of this work as it involves available data to create statistical models. These models can be used to predict outcomes and inform decision making. By learning from existing data, business analytics can make concrete recommendations to solve problems and improve businesses. A course in Business Analytics teaches executives to address, explore and answer a number of questions regarding their businesses which help in making sound business decisions. It also brings in a lot of improvements in the way an organization operates.

Business Analytics is an ideal choice no matter which department or industry you choose for your professional growth. If you hold a business analytics degree you can get qualified for any of the below profiles:

  • Business Analyst: Responsibilities include Database management, building statistical models, Interpreting large datasets, and creating data visualizations.
  • Quantitative Analyst: Responsibilities include evaluating risks and generating profits through trading strategies.
  • Operations Research Analyst: Responsibilities include optimization, data mining, and statistical analysis.
  • Market Research Analyst: Responsibilities include understanding market trends, optimize revenue, measuring the success rate of marketing programs along identifying the company’s place in the market through competitive analysis.
Business Analytics does not require a knowledge or prior experience of coding. As a Business Analyst one has to understand the business requirements, develop, manage, and have an ability to do functional testing. None of the above responsibilities require programming skills.
Business Analytics has emerged as one of the most lucrative career options in terms of salary and growth. The appeal of Analytics career, however, is not just limited to high salary. The dynamic nature of the job where one gets to help businesses seek answer of challenging questions and problems has its own kick for many job seekers. Since analytics can be put to use in varied industries over a spectrum of roles, there exist a plethora of opportunities in sectors like Banking, Retail, Textile, Healthcare, Automotive, etc.

MBA programs focus more on business planning while the Business Analytics program focuses on deriving insights from the analysis of data. Business Analytics is technical in nature but for MBA courses you have the option of taking up any specialization like finance, Human resources, Marketing, Public Relations, and so on.

Whereas, a Certificate Programme in Leveraging Analytics for Business at Welingkar institute is designed in partnership with IBM which helps in transforming data into business insights for impactful data-driven business decision-making.

The Certificate Programme in Business Analytics for Strategic Business Decisions provides a sequential modular approach in transforming data into business insights for impactful data-driven business decision-making.

Program Fee

The fee for the program is INR 3,45,000 + 18% GST. Early Bird offer INR 2,53,000 + GST.

Payment Schedule

Registration Fee: INR 10,000 + GST

7 Days before commencement: INR 1,00,000 + GST

Before end of Alpha Module: INR 71,500 + GST

Before end of Beta Module: INR 71,500 + GST


Cheque/ DD: The payment can be made via a Cheque or DD in the favour of “PRIN. L.N. WELINGKAR INSTITUTE OF MANAGEMENT DEVELOPMENT & RESEARCH”

Credit/ Debit card: The payment can be made via a Credit/ Debit card

Financial Arrangement

Eduvanz is a new age Digital Finance Company that provides Education Loans for Students & Skill Seekers. ( https://eduvanz.com/about)

Propelld is a Fintech company providing flexible financing for education


Application process: Please click on the Application form button, fill in your complete details and press submit.

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