Sales and Marketing Analytics uses a set of technologies and methods to transform raw data
into marketing insights, enabling marketers to measure, manage and analyze sales and
marketing performance, maximize its effectiveness and optimize return on investment (ROI).
Beyond the obvious sales and lead generation applications, sales and marketing analytics
can offer profound insights into customer preferences and trends, which can be further
utilized for future marketing and business decisions.
The four-day program offers orientation in data analytics, data visualization, exploring
marketing data, analyzing marketing scenario using analytics, market predictions, product
pricing, demand forecasting, market segmentation, and market basket analysis.