Leveraging Analytics in business (3 days) Enroll Now Analyze and draw insights from business data

Leveraging Analytics In Business (3 Days)

As technology drives business, fact-based decisions have become an inevitable part of success of any business. Business Analytics tools & concepts enable managers & decision makers to see through the data to develop business insights & to take effective decisions. At the Welingkar Institute of Management & Research, (Weschool, Bangalore), the three-day MDP is designed to provide an overview of Analytics, data exploration techniques & to expose the participants to widely used tools & modelling techniques in business.

Top 5 Business Analytics Trends

Artificial Intelligence

Natural Language Processing

Data Governance

The Multi Cloud Strategy

Business Intelligence

Program Objectives

Program Content

Visualizing Data using Power of Excel & Tableau

Drawing insights from business data including sales, workforce & manufacturing data using Descriptive Analytics

Optimizing decisions in Logistics & Supply Chain Management

Building Predictive Models in SPSS

Identifying Market Segmentation for specific product or service market

Tools :

IT Lab :
Access to WeSchool’s IT Lab with modern, state of the art systems and softwares


Interactive discussions


Live Data

Hands-on exercises

Experience Sharing

Learning Outcome




Prof. Dr. Uday Salunkhe

Group Director, WeSchool Eisenhower Fellow

Dr. Anil Rao Paila

Senior Dean & Director, Bangalore

Prof. Dr. Madhavi Lokhande

Dean – Bengaluru Campus


Dr. Madhumita Guha Majumder

Veteran Analytics & Research Expert

Dr. Madhumita is an accomplished professional with over 23 years of experience in national & international arenas. She holds her Bachelor & Master degree from Jadavpur University, Kolkata and she has pursued her Ph.D. as a UGC Research Fellow from Bangalore. She has passion to develop econometrics & statistical models & has built her analytics career on her quantitative skill & business domain knowledge. She conceptualizes analytics in effective business transformation using various cutting-edge analytics software. She has trained more than 800 industry professionals & faculty in various areas of Analytics & research. She offers outstanding organizational & cross-functional leadership with a strong record of creating business models for the organization.

She is highly inclined towards research & ultimate goal of her research is to bridge the gap between industry and academia through adapting & developing various analytical algorithm in social science research. Her current research is based on diversified areas including financial management, supply chain management, consumer analytics, employee retention & knowledge management. She is a recipient of ‘Best Paper Award’ in Global Business & Finance Research Conference in 2016 and received an invitation to present a paper at Harvard University in 2017. She serves the editorial board of a few refereed journals. She has published her research papers in International & National journals. She serves IIM Ranchi as a visiting professor & serves Computer Society of India, Bangalore Chapter & 21st Century Academic Forum as a professional member.

Dr. Santosh Nair

Managing Partner, Analytics Solutions

Dr. Santosh Nair is the Founder and Director of Analytic Edge. He has extensive experience in statistical modeling and advanced analytics consulting. During his career, he has developed various analytics solutions to provide insights and deliver value to clients across different industry verticals. His areas of specialization include Marketing and Media Mix modeling, Pricing, Customer segmentation and Response modeling Loyalty analytics, Testing analytics and Forecasting. He has driven innovations in testing analytics methodology, enhanced targeting platform for campaign management and developed products such as forecasting systems and automated pricing and simulation tools.

He worked at Genpact and Symphony Marketing Solutions in India and the US in a leadership position and provided analytics consulting to various Clients such as Kimberly Clarke, Bristol Myers Squibb Valassis and SymphonyIRI. Santosh has a Doctorate in Applied Economics and Statistics from Clemson University in the US. In addition to his consulting experience, Santosh is passionate about developing and imparting training to organizations and individuals on various analytic methodologies and their applications.

Program Information


Three-day Workshop

Batch Size

16-24 Participants


Provided on completion of program

Program Fee

The fee for the program is INR 37,000 + GST. Early Bird offer INR 32,500 + GST.

Note : The program can be customized to be conducted at the client’s location.

(Package is inclusive of tuition fee, course material, Certification, library access, participant Manual KIT, lunch & high tea. For outstation participants, we have complementary accommodation at our hostel.)


The payment can be made via a Cheque or DD in the favour of Prin. L.N. WELINGKAR INSTITUTE OF MANAGEMENT DEVELOPMENT AND RESEARCH.

Eazypay payment details

Ø Go to the portal https://eazypay.icicibank.com.

Ø Enter the mobile number registered with Welingkar.

Ø Enter the One-Time Password received on your mobile and click on ‘Submit’.

Ø Find your bill/invoice.

Ø Tick the ‘I agree and Accept Button’ and then click on the ‘Pay now’ button.


Batch dates: Coming Soon

Application process: Please click on the Application form button, fill in your complete details and press submit.

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