Marketing skills every Marketer need

Marketing skills every Marketer need

Do you want to become an efficient Marketer? Curious to know what takes to become one?
If yes, you are definitely going to benefit through this piece of information.

We live in a fast-paced world. The world is changing at the speed of light.
And so is the world of Marketing. It is evolving at a high speed. So how do we ensure that we are picking
up the pace? Well, the easiest way is to work towards building the foundation right and that is exactly
where, the role of emerging skills comes into play.

Let’s get into the depth of the skills one needs to master to become a successful Marketing professional:
All you require is an understanding of MARKET. You must be wondering, what is new in that? Well,
When I say market – not just the market in which one is operating but:

1. Master Storytelling
2. Analytics
3. Research
4. Knowledge about Customers
5. Enthusiam
6. Time Management

1. Master Storytelling:
As per a study done by LinkedIn – It was found that close to 8% of all Marketers on the platform have
Storytelling listed as skill on their profile.
We all have grown up listening to stories from our grandmother. Even with those sleepy eyes, we could
not stop ourselves from asking our granny – what next, and then? Well, this is the power of storytelling;
it has the ability to bind the audience in an impactful way. This is exactly what a Marketer can do.
A Marketer must have the ability to use data in a way wherein the data is no longer just plain numbers
but actually carved into genuine stories which make sense and contribute to the value proposition of the
brand. This is can be done via online content creation, book marketing, etc. After all, the idea is to make
the content relatable and emotionally compelling.

2. Analytics:
Data Analysis is a critical Marketing skill in the age of Marketing Automation.
It is important to ask the right questions as only right questions can yield right responses i.e. data, which
is objective in nature and could potentially be utilized to derive insights, which would support business
Not just data capturing but also data visualization has an equally important role i.e. the ability to
represent the data in a crisp and comprehendible manner. Tools like Power BI, Tableau can be used to
display data in the form of concise charts, diagrams, etc.

3. Research:
A huge part of marketing is research.
The ability to research, strategize and effectively plan campaigns is a Marketing skill one needs in order
to achieve goals.

4. Knowledge about Customers:
It is imperative to understand what a customer wants and the emotional value that a customer
associates with the product/service. Once these basics are in place, the details wr.t. which platform
needs to be used to market, what content helps increase the outreach can be accordingly thought
through. Some basic questions that a Marketer must ask for better understanding of the customer:
A. What are my target audience’s value?
B. What is the background of my target audience?
C. What problem is my product/service trying to solve?

5. Enthusiasm:
The Marketer must be enthusiast about the product/service he is advocating for. If he/she himself does
not possess the skill to demonstrate enthusiasm about the same, the customer would never be
delighted or display an interest for it.

6. Time Management:
The role of a Marketer is diverse and gets to wear multiple hats but at the same time, demands a lot of
multitasking. To put in simple terms, he/she needs to juggle several balls in the air and none can be
dropped. Hence, Time Management as a skill plays an extremely vital role. The ability to manage hectic
schedules be systematic when it comes keeping a record of tasks and ensuring that tight deadlines are

To build these skills is no rocket science; simple daily habits can lead to enrichment. Self-learning through
reading readily available books on Marketing, joining online knowledge sharing groups and pursuing
certifications could be some of the starting points.

Welingkar Institute of Management Development & Research popularly known as Weschool, offers the Best Executive Education Programmes in Bangalore, India. Enroll Now!

Unlocking Success: The Importance and Benefits of a Business Strategy Program

Introduction about Business Strategy Program

In today’s competitive business world, companies need a well-planned and well-executed strategy to achieve success. A business strategy program is a comprehensive approach that focuses on developing and implementing strategies to achieve the goals of a company. The program can help businesses identify their strengths and weaknesses, analyze their competition, and create a plan to achieve their objectives. In this blog, we will explore the importance of a business strategy program and how it can benefit your organization.

Why is a Business Strategy Program Important?

A business strategy program is important for several reasons. Firstly, it helps businesses identify their strengths and weaknesses. By conducting a thorough analysis of the organization’s operations, a business strategy program can determine what the company is doing well and what areas need improvement. This information is crucial for creating a plan to achieve the company’s objectives.

Secondly, a business strategy program helps companies analyze their competition. By understanding what their competitors are doing, businesses can identify opportunities for growth and develop strategies to stay ahead of the competition.

Finally, a business strategy program helps companies create a plan to achieve their objectives. By setting clear goals and developing a roadmap to achieve those goals, businesses can focus their efforts and resources on the most important tasks.

Benefits of a Business Strategy Program:

  • Increased Profitability: A business strategy program can help companies identify opportunities for growth and create a plan to achieve their financial objectives. By focusing their efforts on the most profitable areas of the business, companies can increase their profitability and achieve long-term success.
  • Improved Operational Efficiency: By analyzing their operations, businesses can identify areas where they can improve efficiency and reduce costs. A business strategy program can help companies develop strategies to streamline their operations and eliminate waste, which can result in significant cost savings.
  • Better Decision Making: A business strategy program can provide companies with the information they need to make informed decisions. By conducting thorough analysis and creating a roadmap to achieve their objectives, businesses can make strategic decisions that are aligned with their goals and objectives.
  • Increased Employee Engagement: A business strategy program can help companies create a shared vision and mission that inspires and motivates employees. By involving employees in the development of the strategy, companies can create a sense of ownership and engagement that can improve employee satisfaction and retention.
  • Competitive Advantage: By understanding their competition and developing strategies to stay ahead, businesses can gain a competitive advantage. A business strategy program can help companies create a plan to differentiate themselves from their competitors and achieve long-term success.


In conclusion, a business strategy program is essential for companies that want to achieve long-term success. By identifying their strengths and weaknesses, analysing their competition, and developing a plan to achieve their objectives, businesses can improve their profitability, efficiency, and decision-making. Additionally, a business strategy program can improve employee engagement and provide a competitive advantage. Therefore, it is crucial for companies to invest in a business strategy program to achieve their goals and stay ahead of the competition.

Design Thinking & Innovation: Revolutionizing Product Development and Strategy-Making Process

Design thinking has become a buzzword in business as it transforms how organizations approach problem-solving and innovation. Companies are beginning to realize the importance of incorporating design thinking and innovation in product development and strategy-making. This approach analyses problems holistically, bringing together user needs, technology, and business considerations to create effective solutions. This article will discuss the concept of design thinking and innovation and how it can revolutionize product development and strategy-making process.

What is Design Thinking?

Design thinking is a problem-solving approach focusing on the user’s needs while balancing business objectives and technical feasibility. It is a creative and iterative process that involves empathizing with the users, defining the problem, ideating potential solutions, prototyping, and testing. The process is highly collaborative, involving cross-functional teams with diverse skill sets and perspectives.

Design thinking is about more than just creating aesthetically pleasing products or solutions. It is about understanding the user’s needs and pain points and developing solutions that address them effectively. Design thinking is rooted in product design, but its principles are applied in other areas such as business strategy, healthcare, education, and social innovation.

The Importance of Design Thinking in Business

Design thinking has become increasingly important in business as organizations seek to create innovative products, services, and experiences that meet customers’ evolving needs and expectations. Design thinking can help companies to achieve the following:

1. User-centered Approach

Design thinking is a user-centred approach to problem-solving, meaning the user’s needs and preferences are at the forefront of the process. This approach ensures that solutions are tailored to the users and their specific needs, which leads to higher satisfaction and better customer experiences.

2. Innovation and Creativity

Design thinking encourages creativity and innovation by promoting a non-linear and iterative approach to problem-solving. It allows for brainstorming and creativity without fear of failure or judgment, which fosters creativity and leads to new ideas and solutions.

3. Cost Savings

Design thinking can help businesses save money by identifying and addressing problems early in development. By prototyping and testing solutions early, companies can avoid costly mistakes and rework later.

4. Competitive Advantage

Design thinking can provide a competitive advantage by helping businesses differentiate themselves. By creating unique and innovative products and experiences, companies can attract and retain customers and gain a competitive edge in the marketplace.

The Design Thinking Process

Design thinking is a five-stage process that involves empathy, defining the problem, ideation, prototyping, and testing. Let’s look at each stage in more detail.

1. Empathy and Understanding the User

The first stage of the design thinking process is to understand the user’s needs and pain points. This involves empathy and putting yourself in the user’s shoes to better understand their experiences and perspectives. This stage is crucial to effectively developing solutions that address the user’s specific needs.

2. Defining the Problem

The second stage defines the problem by synthesizing the insights gained from the empathy stage. This involves framing the issue in an actionable and specific way, which helps guide the ideation process.

3. Ideation and Brainstorming

The third stage is creativity, which involves generating ideas and potential solutions to the defined problem. This stage is about creativity and brainstorming without judgment or fear of failure. It is essential to develop a wide range of opinions and then narrow them down to the most promising ones.

4. Prototyping and Testing

The fourth stage is prototyping and testing. This stage involves creating prototypes of the potential solutions generated in the ideation stage and testing them with users to gain feedback and insights. This stage helps refine the solutions and identify potential problems or issues.

5. Centralizing and Iterating

The final stage is centralizing and iterating, which involves refining the solutions based on the feedback received in the testing stage. This iterative process repeats the previous steps until the solution is refined and ready for implementation.

The Benefits of Design Thinking

Design thinking offers numerous benefits for businesses. Let’s take a closer look at some of these benefits.

1. Increased Creativity and Innovation

Design thinking encourages creativity and innovation by providing a safe space for brainstorming and creativity. This approach helps businesses generate new ideas and solutions they may not have considered.

2. Improved Customer Experience

Design thinking puts the user at the centre of the process, which means that solutions are tailored to their specific needs and preferences. This approach results in a better customer experience and higher customer satisfaction.

3. Cost Savings

Design thinking can help businesses save money by identifying and addressing problems early in development. By prototyping and testing solutions early, companies can avoid costly mistakes and rework later.

4. Competitive Advantage

Design thinking can provide a competitive advantage by helping businesses differentiate themselves. By creating unique and innovative products and experiences, companies can attract and retain customers and gain a competitive edge in the marketplace.


Design thinking and innovation are critical to any business product development and strategy-making process. By adopting a design thinking approach, businesses can create solutions tailored to the user’s needs and preferences, resulting in higher customer satisfaction and better business outcomes. This approach offers numerous benefits, including increased creativity and innovation, improved customer experience, cost savings, and competitive advantage.

Welingkar Institute of Management Development & Research popularly known as Weschool, offers Best Executive Education Programmes in India.

Future of Manufacturing: it is only partly digital


Future of Manufacturing: it is only partly digital


Much has been written about industry 4.0 which is expected to integrate the internet, sensors and various connected technologies into mainstream manufacturing. In practice we do see it, for instance in the branding of a car such as MG Hector in India, which proudly says on the rear panel, “Internet Inside”. General Electric did implement Industry 4.0 in its finest form when it rolled out Predix – which was spoken about and executed as the Industrial Internet. GE was able to remotely diagnose and predict possible problems that could arise in its turbines, jet engines and medical equipment. These machines were deployed at various locations across the globe. For GE, it translated into revenue of about $1 billion ten years back. However, within a span of three to four years, the project lost steam and now this digital division of GE is up for sale, going by business press reports this year. Reasons have to do mainly with the fact that GE’s digital business was operated more as a product and not as a service; it was not open to easy access by developers. The platform was not conducive for enterprise customers to operate as a service. They lost out to the might and muscle of cloud providers such as Amazon, Microsoft and Google.

Consider this scenario: at a Dutch firm, ASML Holdings based out of Veldhoven, under development are some of the largest and most advanced lithography machines such as the EUV lithography systems ( that are capable of making the finest lines on microchips; customers are Samsung, Taiwan Semiconductor Manufacturing Company and others. The machine is one of its kind and sells for as much as $340 million, more expensive than Boeing’s Dreamliner. What lies inside? A complex set of technologies comprising hydraulics, pneumatics and various cooling systems that could challenge the understanding of some of the best brains in the business. Applications are not merely confined to smartphones and laptops but could also be relevant to advanced defense systems. This machine has caused intense political lobbying that aims to ensure that the technological expertise is not transferred to the Chinese. American and European governments are in the fray, anxiously pushing their agenda through diplomatic channels. Quite a peculiar scenario, considering that one machine and the technological expertise that it portrays could cause superpowers sleepless nights, just to prevent it from falling into the wrong hands.

Gently move your cognitive frame to the academic environment in engineering institutes. Most mechanical engineers are aware of complex theories which have their applications – one example is Coriolis acceleration which has to do with a component of acceleration when sliders move within another component which has a rotary movement. Or elaborate equations in fluid mechanics which are derived by professors on the whiteboards in engineering classrooms. Working with valves, hydraulics and pneumatics are the intended learning outcomes. When we relate such teaching to real-world applications as seen in the case of technologies developed by ASML, there are no doubts that core engineering and manufacturing practice are closely intertwined. Add on layers from electronics and communication technologies and we have clarity on how modern manufacturing can be visualized. It is not driven purely by Henry Ford’s successes in assembly line manufacturing; we can now visualize the layer from information communication technologies that sit atop the recent passenger cars – the heart being the silicon chip which is where contributions from firms such as ASML have played a major role.

It is not just about large organizations alone. Consider a firm such as Rational which is the world leader in cooking technology for industrial kitchens. Gunther Blaschke, the CEO of this firm relies more on continuous innovations and being at the forefront of technology for sustained dominance – this firm has a global market share of 52%. Another firm Omicron which is the world market leader in tunnel grid microscopes relies on innovation and development. Evidence can be observed thus: it has 40% of the workforce engaged directly or indirectly in research and development. A firm such as Festo, which is the global leader in pneumatics makes actuators, motors, servo drives and industrial robots. The firm uses collaborative robots, also known as ‘cobots’ in its precision manufacturing. To stay ahead of rivals, this firm identifies a pipeline of products and usually has about 100 products ready for patenting. The firms mentioned – Rational, Omicron and Festo were featured in “The hidden champions of the twenty first century”, an edited book. The core message is that manufacturing expertise has deep foundations that have helped build the core, whilst leveraging technology as well as focusing on innovation.

‘Core’ remains a keyword, especially in light of C K Prahalad and Gary Hamel’s seminal article, ‘The Core Competence of the Corporation’ featured in Harvard Business Review, 1990. A powerful message delivered by the authors was the identification of core competencies – for instance, they argued that Canon had developed competence in three areas, viz. fine optics, microelectronics and precision mechanics. Leveraging these, the company was able to make components or products that straddled a wide range of applications. Think of lenses, cameras, and photocopiers; we can visualize the wide range of consumer and industrial applications. Similarly, 3M with its core competence in substrates, coatings and adhesives has managed to retain its dominance in a wide range of consumer and industrial products. Prahalad and Hamel also reiterate that the added thrust of innovation and relentless pursuit of market share was instrumental in the success of these two firms.

Therefore, some compelling takeaways can be noted. These could be applicable to young managers who envisage careers in supply chain and operations. Firstly, digital technologies would continue to be powerful enablers and have their applicability across industries. Manufacturing is one area where their presence would be felt; such technologies would be present, cause greater functionality, yet remain as complements. Secondly, manufacturing would continue to leverage fundamentals and build on them with greater emphasis on continuous innovations. Process innovations are more likely, while product innovations may be lesser. Thirdly, the rise of robotics, robots and ‘cobots’ merely point out that the dependence of manufacturing on automation would remain partial and not full. For aspiring managers, the message is that they would need to develop a broad spectrum of competencies while retaining their interest and passion in an identified niche within manufacturing. 


Prof. John Ben Prince

Associate Professor – Operations


The Executive Education Management Program (EEMP) at WeSchool: Building a Path to General Management Success

Why should you enrol for the Program?

As the business world continues to evolve and face new challenges, it’s becoming increasingly important for managers to have a broad range of skills and competencies that allow them to navigate the complexities of the global and local business environments. That’s why WeSchool has developed EEMP, a comprehensive program that is specifically designed for executives who are on the cusp of transitioning from functional to general management roles.

Program Design

  1. Tailored for Working Professionals

– The program is designed to accommodate the schedules of working executives.

  1. Combination of Theory and Practice

– The course structure focus on blending academic knowledge with practical experience.

  1. Wide Range of Topics Covered

– Listing of the various topics covered in the program, including:

– Managerial Economics

– Business Law

– Corporate Finance

– Cost and Management Accounting

– Supply Chain

– E-Commerce

– Stakeholder Management

– Business Analytics

– Design thinking & Innovation

– Project Design & Project Management

– Managing Disruptive Changes

– Emerging Technologies

– Strategic Decision Making

– Introduction to AI, ML

  1. Industry-Academia Collaboration

– The program leverages the expertise of both industry leaders and academicians.

Teaching Methodology:

The program is delivered by industry leaders and top-notch academicians who focus on application-based teaching. The industry-academia blend is the bedrock of all Management Development Programs at WeSchool, and the Executive Education Management Program is no exception to this.


Experiential Learning:

While capstone projects, case studies, role-plays, mentorship and guidance are world-class, what sets the program at WeSchool apart is the Simulation Game which enables application-based experiential learning.


Key Components

  • Capstone Project
    • Explanation of the final project that ties together all the knowledge and skills learned throughout the program,


  • Simulation Game
    • Overview of the interactive game that allows for hands-on, experiential learning,


  • Case Studies
    • Explanation of how real-world scenarios are used to bring the concepts to life,


  • Role-plays
    • Overview of how participants can practice and apply their skills in simulated scenarios,


  • Mentorship
    • Explanation of the one-on-one support and guidance provided by experienced professionals.



  1. Hands-on, Experiential Learning

– Explanation of how the program allows for direct application and practice of skills.

  1. Networking Opportunities

– Explanation of how the program provides opportunities for participants to connect and collaborate with peers and industry leaders.

  1. Relevant and Practical Knowledge

– Explanation of how the program covers relevant and practical topics that can be immediately applied in the workplace.


  1. Improved Career Prospects

– Overview of the potential impact the program can have on advancing participants’ careers.



Final thoughts and recommendations on why the EEMP program at WeSchool is a valuable investment in career development.


The 11-month Executive Education Management Program (EEMP) at WeSchool is designed to help executives develop the critical skills and competencies needed for success in the rapidly changing business environment. With a focus on hands-on, experiential learning, the program covers a wide range of topics and features a combination of academic knowledge and practical experience.


Taught by industry leaders and top-notch academicians, the program is tailored to accommodate the schedules of working professionals and includes components such as capstone projects, simulation games, case studies, role-plays, and mentorship opportunities.


By leveraging the expertise of both industry and academia, the EEMP program at WeSchool provides participants with the practical knowledge and skills needed to succeed as general managers. With its combination of real-world relevance, hands-on learning, and networking opportunities,

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